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| Luke . . . I am your FATHER |
T hose of us with children, if they're like me, start planning ahead before the children are actually born. These days, we tend to know almost from the first sonogram whether or not it's going to be a girl or a boy, and we start thinking about things like how we're going to bond with little Emily or little Johnny.
When I knew that I was going to be a father, but didn’t know whether my first-born would be a boy or a girl, I started fantasizing about things I would be most likely to need for the little tyke.
Emily would probably want to read "soft" books like Dr. Seuss, while Johnny would probably like Tintin. Emily would want to play with . . . uh . . Barbie? Now why on earth would I think that? No one plays with Barbie any more; isn't it more like Care Bears these days?
(A little checking reveals that Care Bears came and went in the early 80s; it shows how in touch I am with contemporary reality.)
But I knew what Johnny would be playing with: Good old G.I. Joe. Because that's what I played with.
Joe Is Born
At the dawn of history, meaning my childhood, G.I. Joe was born. There are various lines of reasoning as to why there ever was a necessity to create a doll that glorified the military.
"The original motivation for Hasbro to make G.I. Joe was to cash in on the 'Razor & Blade' concept pioneered by Mattel for Barbie, but use it for a boys' toy line," says David Malin, a regular at the action figure website onesixthwarriors.com.
"The razor & blade concept is simple; just as you continually need to buy new blades for a razor, Mattel wanted customers to continually buy new outfits and accessories (blades) for Barbie (the razor)."
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| The manufacturer's photo . . . my photo |
In fact, it was not G.I. Joe that broke the ground for plastic dolls; it was Barbie, who made her first appearance in 1959. According to Wikipedia, "Ruth Handler watched her daughter Barbara play with paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children's toy dolls were representations of infants.
Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband Elliot, a co-founder of the Mattel toy company. He was unenthusiastic about the idea, as were Mattel's directors."
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| Typical vintage G.I. Joe collection |
So they stripped "doll" from any reference to the toy. Instead, it was a "figure." Indeed, it was not just a "figure," it was an "action figure," and that is what they are called–even if they're just representations of film stars—to this day.
The Collector
I was the perfect demographic for G.I Joe sales—a small boy whose father had been a warrior against Hitler in World War II. Back then, a G.I. Joe cost about $4 (around $35 in today's market). And you couldn't just have one. The earliest models were crude but attractive dolls that could be manipulated, posed, and had numerous accessories such as rifles, helmets and even miniature vehicles—all eminently collectible and absolutely nothing like a Barbie.
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| Blitzway's Arnie Kim works on Mark Hamill ` |
And then suddenly, adolescence came hurtling in and girls and cigarettes became my main preoccupation.
I decided that buying the vintage figures for their collectible value was nonsense. Since my childhood, dozens of manufacturers whose names were unfamiliar to me had blossomed, and now action figures were not limited to just military dolls.
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| Blitzway's Bruce Lee, by Arnie Kim |
My first "grownup" action figure was a Roy Batty replicant figure from the movie Blade Runner. I was staggered at the $99 price—after all, the last time I had bought an action figure it had cost in the neighbourhood of $4. But the marketing blurb assured me that only 500 of this particular figure were being produced—and should have included a sale for a suspension bridge in Hunan province.
From there I discovered other manufacturers and a much larger selection of figures. This was becoming big business, and Chinese factories were being retooled to churn out the next "Sergeant Kurt Wormitz" and "Star Wars Stormtrooper."
Over the next decade or so the offerings became more and more abundant. It was clear that my contemporaries—men who had been born at roughly the same time as me and who had grown up in the 60s and 70s—were having a huge influence on the toy market as they sought to recapture those magical days of their youth.
And these memories did not include video games.
Over the next decade or so the offerings became more and more abundant. It was clear that my contemporaries—men who had been born at roughly the same time as me and who had grown up in the 60s and 70s—were having a huge influence on the toy market as they sought to recapture those magical days of their youth.
And these memories did not include video games.
G.I. Jerry Bruckheimer
Movies had attacked the action figure market.
As 2007 came and went, it was apparent that the action figure scene was including as many pop culture icons as it was military figures. Companies would become known for their individual specialties: 3rdReich.us became the wellspring of Wermacht figures, and even—heresy of heresies—war criminals like Adolf Hitler, Hermann Goering, Heinrich Himmler and even the Beast of Bohemia, Reinhard Heydrich (no, human lampshades were not offered as accessories. But the Chinese manufacturers exhibit no scruples when it comes to their accurate portrayal of these vintage thugs).
Other companies began offering actors and actresses, sometimes licensed and sometimes not.
"It's just a guess on my part," says One-Sixth Warrior David Malin, "but I'd estimate that about 30% of today's action figures are historical-based (including real world or military figures), and 70% are pop culture-based (from movies, TV, video games, or comics).
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| My First Serious Figure (of the adult age) |
"There's also some blurring of the lines when it comes to the historical/pop culture categories; there have been some figures (unlicensed) from a few companies that made WWII figures that greatly resemble characters from both the movie Saving Private Ryan and the HBO miniseries Band of Brothers. Dam did a series of Navy SEAL figures that were based (unlicensed, of course) on characters from the movie Tears of the Sun.
"Hot Toys has done figures of Michael Jackson (in costumes from his music videos) and of James Dean; both could be considered as combining the historical/pop culture categories.
"Also, a few years ago, Dragon in Dreams made a figure of Gen. George S. Patton; but instead of using the the likeness of the actual Patton, they opted to use a likeness of actor George C. Scott, who won the Oscar for playing the General in the movie Patton. I could provide even more examples, but I think you get the idea."
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| This figure goes for over $1,000 on eBay |
Today my hobby is threatening to spiral out of control. The figures are getting so good that I just have to have them.
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| Blitzway's Marilyn. $361, with shipping |
I sit, lonely, as my Boys stare silently from their shelves. My son will never play with them. He's lost in an iPhone world of texting and tweeting and Facecrap and other digital detritus. I will not press upon him this curious and solitary hobby that no one understands except the legion of men who grew up at the same time I did.












